Pari Ogawaken and Its Connection with Ogawaken

Ogawa-ken was founded in 1905 in Shimbashi (Shiodome) as a western-style restaurant.
Celebrating its 120th anniversary, Ogawa-ken has a Meguro branch and a Shinbashi branch, and the Shinbashi branch is located in the Shinbashi Ekimae Daiichi Building, completed in 1966. Its stores are confectionery shops with an air of quality in a “retro” atmosphere. Many old fans have been coming to the shop since its opening, and the number of customers has never ceased. The shop has been renewed little by little so as not to destroy the charm of Ogawaken, which is created by its history.

Package Design
Yoko Inoue
The packaging omits traditional wrapping paper and features a single ribbon. The light pink box has become a key element that enhances the brand quality of Ogawaken.

Uniform Design
mintdesigns
In 2025, the uniforms were redesigned. The new look is sharp, yet conveys the enduring charm of Ogawaken. It’s a design that perfectly matches the name “Pari.”