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IGARASHI DESIGN STUDIO

IGARASHI DESIGN STUDIO

VISION

CONCEPT

Design is what makes people happy

The society and environment that surrounds us change over time.
That is why we create designs from scratch without fixing our consciousness.
In this time of global environmental crisis, there is more than just the appearance of the surface layer and the feel of the material.
We value the natural environment that underlies everything we do.
People, the Environment, and Society.
The essential design is born from pursuing the comfort of both sides.

CREATION

Pursuing the Essence of Products and Things

Our clients have a wide range of products and services, including apparel, service industry, educational facilities, medical institutions, etc., and each of them has their own preconceived notions of "the norm".
We intend to get rid of these preconceived notions and focus on the essential elements.

ブランディング

ブランディング

BRANDING

We support the branding of companies and products based on design thinking.
The following chart shows an example of a branding flow.

  • STEP
    1
    INTERVIEW

    Interviews are held to ascertain the company's strengths and surrounding environment, to understand the current situation and clarify the purpose of branding.

    Vision
    Philosophy
    Strengths
    Values
    Way of thinking

  • STEP
    2
    RESEARCH

    We research deeply into the market position of the company and what it should aim for as a company or brand and discover the current issues.

    Understanding the Position
    Original purpose
    Regional characteristics and climates
    Similar products and services

  • STEP
    3
    Building a Brand Hypothesis

    We will develop a hypothesis about the role and direction of your brand, and offer suggestions on how to resolve issues, and focus on future perspectives.

    Problem Solving Methods
    Brand Role and Direction
    Prospects

  • STEP
    4
    Brand Proposal

    We will visualize the brand by establishing specific products and services necessary to establish the brand.

    Space
    Products
    Logo/Visual
    Web, SNS

  • STEP
    5
    Brand release

    We will send products and services to the marketplace.

    Operation
    Sales
    Starting the Service
    Web, SNS

Brands are not created overnight.
It takes time, backed by trust, and the maintenance is necessary for the products and services that have been released.
It also requires feedback and changes to make it better. The key is the vision of the brand. Continuity and passion are the power.

INTERIOR

Global apparel and retail stores, restaurants, etc.
We offer a wide range of designs according to the scale and type of business.

FACILITY

From functional products to art pieces that make everyday life pleasant.
We propose designs with an experimental approach using traditional techniques and new materials.

PRODUCT

From functional products to art pieces that make everyday life more interesting.
We propose designs with an experimental approach using traditional techniques and new materials.

EXHIBITION

We design exhibition spaces for furniture and products, as well as exhibition spaces for the PR of new products.

LOCAL INDUSTRY

We design sustainable products by reading the local climate and incorporating the accumulated technology of the region.

DESIGN EDUCATION

We provide design perspectives necessary for branding based on past case studies in the form of workshops and lectures.

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