VISION | IGARASHI DESIGN STUDIO

CONCEPT

Design is what makes people happy

The society and environment that surrounds us change over time.
That is why we create designs from scratch without fixing our consciousness.
In this time of global environmental crisis, there is more than just the appearance of the surface layer and the feel of the material.
We value the natural environment that underlies everything we do.
People, the Environment, and Society.
The essential design is born from pursuing the comfort of both sides.

CREATION

Pursuing the Essence of Products and Things

Our clients have a wide range of products and services, including apparel, service industry, educational facilities, medical institutions, etc., and each of them has their own preconceived notions of "the norm".
We intend to get rid of these preconceived notions and focus on the essential elements.

BRANDING

We support the branding of companies and products based on design thinking.
The following chart shows an example of a branding flow.

STEP

1

INTERVIEW

Interviews are held to ascertain the company's strengths and surrounding environment, to understand the current situation and clarify the purpose of branding.

Vision
Philosophy
Strengths
Values
Way of thinking
STEP

2

RESEARCH

We research deeply into the market position of the company and what it should aim for as a company or brand and discover the current issues.

Understanding the Position
Original purpose
Regional characteristics and climates
Similar products and services
STEP

3

Building a Brand Hypothesis

We will develop a hypothesis about the role and direction of your brand, and offer suggestions on how to resolve issues, and focus on future perspectives.

Problem Solving Methods
Brand Role and Direction
Prospects
STEP

4

Brand Proposal

We will visualize the brand by establishing specific products and services necessary to establish the brand.

Space
Products
Logo/Visual
Web, SNS
STEP

5

Brand release

We will send products and services to the marketplace.

Operation
Sales
Starting the Service
Web, SNS

Brands are not created overnight.
It takes time, backed by trust, and the maintenance is necessary for the products and services that have been released.
It also requires feedback and changes to make it better. The key is the vision of the brand. Continuity and passion are the power.

INTERIOR

Global apparel and retail stores, restaurants, etc.
We offer a wide range of designs according to the scale and type of business.

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FACILITY

From functional products to art pieces that make everyday life pleasant.
We propose designs with an experimental approach using traditional techniques and new materials.

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PRODUCT

From functional products to art pieces that make everyday life more interesting.
We propose designs with an experimental approach using traditional techniques and new materials.